ROLE: Senior Copywriter
PROJECT: Create work for a multi-channel messaging campaign that is globally scalable.
PROCESS: The goal was to highlight five unique product offerings that stemmed from a massive brand awareness study. This highly technical project resulted in 8 emails, 80 paid social ads, 80 UAC image ads, and 96 UAC text ads. Each deliverable needed to work on a global scale while also creating space for versions targeting 10 specific regions around the world. All copy was translated into 8+ languages and reviewed under strict legal guidance in accordance to the financial industry.
Below is one example of the overall project.
